Spiráy is an upcoming natural beauty product brand that is solely focused on providing 100% of nature’s best. They utilize vegan, GMO-free, and chemical-free ingredients to make products that nurture the our bodies instead of harm them. Their vision is to create an entire line of products that bring in a new norm of honest, pure skin and body care around the globe.
We were tasked with creating various brand items (logos, social media posts, etc.) and packaging for a future marketing campaign that clearly represented the brand. After a few discussions, we began studying the market to find out what works in a successful beauty company. We decided to do a semi-minimalistic approach to mirror the simplistic purity of nature, but with an abstract twist.